Jenny Kempf-Groetzki: A Career Overview and Impact on Maternity Care
Jenny Kempf-Groetzki, a dynamic and ambitious entrepreneur, is a mother and founder who has redefined maternity care with her innovative approach. With a background in textile engineering and extensive experience in the apparel industry, she transitioned into the maternity care field, where her passion for holistic, modern care for mothers led to the founding of Motherside Studio. Through her work, she has filled an important gap in the market, offering comprehensive support for modern mothers from pregnancy through to postpartum recovery. This article delves into her career journey, her entrepreneurial endeavors, and her influence on the maternity care industry.
Early Career and Education
Jenny Kempf’s journey began with a strong foundation in textile engineering. She graduated with a Bachelor of Engineering (B.Eng.) in Textile Science and Engineering from Reutlingen University in 2014. Her studies provided her with the technical expertise that later played a role in her transition to the fashion and garment industries. During her early career, she worked in various roles within the apparel sector, gaining hands-on experience in product development, merchandising, and marketing.
Her time at adidas and Jack Wolfskin saw her advancing through managerial positions, contributing to product development and engineering, particularly in outdoor apparel. These roles allowed her to refine her skills in design and development while working with internationally recognized brands. However, Jenny’s true calling was still ahead of her.
Transition into Maternity Care: The Birth of Motherside Studio
After the birth of her twin children, Jenny Kempf found herself on parental leave. It was during this period of motherhood that Jenny’s passion for maternity care blossomed. Seeing the challenges new mothers face, Jenny decided to start a business that would allow her to merge her skills in product development with her newfound desire to support mothers in a more personal and holistic way.
In October 2022, she co-founded Motherside GmbH, the parent company behind Motherside Studio, with the goal of providing modern maternity care that goes beyond traditional offerings. Jenny and her co-founder started the company from scratch, using the flexible hours of night shifts and breastfeeding sessions to build their brand. This bootstrapped approach demonstrated her dedication, persistence, and innovative spirit.
Motherside Studio aims to provide a holistic approach to maternity care, focusing on every stage of a mother’s journey, from conception and pregnancy to the postpartum period. Jenny’s vision was to create a concept store, online shop, and studio where mothers could access high-quality, supportive products, services, and guidance throughout their maternity experience. Her approach is grounded in elevated maternity care, addressing everything from pre-conception needs to postnatal recovery.
Career Milestones: From Apparel to Maternity Care
Jenny’s career path took a significant turn when she shifted her focus from apparel development to maternity care. With her experience in the fashion industry, particularly in product development at adidas, Jenny understood the importance of providing high-quality, functional products tailored to meet the needs of modern mothers. Her company, Motherside Studio, quickly gained recognition in the maternity care industry, offering personalized services and products that cater to the unique challenges mothers face during pregnancy and postpartum recovery.
Her background in apparel and product development, combined with her desire to support other mothers, helped her create a concept store that was more than just a retail outlet. Motherside Studio became a place for wellness and holistic support, offering everything from postpartum recovery essentials to advice on breastfeeding, birth planning, and mental health for mothers. By taking an integrative approach to maternity care, Jenny has created an environment where mothers feel empowered and cared for.
Expansion and Rebranding: The Growth of Motherside
In the 2.5 years since its founding, Motherside Studio has experienced considerable growth. As the business expanded, Jenny and her team rebranded their company, focusing on a broader market while maintaining their commitment to offering personalized maternity care. Jenny’s leadership and the company’s focus on quality care have helped the business thrive in an otherwise competitive industry.
As of August 2023, Jenny also started working as a maternity care nurse and postpartum doula in Heidelberg, further expanding the services offered by Motherside Studio. This addition to her portfolio allowed her to provide a more comprehensive, hands-on approach to supporting modern mothers.
A Mother’s Support System: Personal Experience
Jenny Kempf’s personal experiences as a mother of twins played a pivotal role in shaping her business philosophy. Having experienced the challenges and rewards of raising children, Jenny empathizes deeply with other mothers. Her first-hand experience with postpartum recovery, breastfeeding, and the emotional and physical demands of motherhood has driven her to create services that are truly tailored to the needs of mothers.
Her business model reflects this understanding, offering flexible services that allow mothers to choose the level of support they need, whether it’s through in-person consultations or accessing products from the online shop. Jenny’s ability to relate to the struggles of new mothers is one of the key reasons why her business has resonated so well with her target audience.
A Balanced Approach to Entrepreneurship
Jenny Kempf-Groetzki’s entrepreneurial journey has been characterized by courage and perseverance. Launching a business while being on parental leave with twins was no easy feat, but Jenny’s ability to balance her responsibilities as a mother, wife to Patrick Groetzki, a well-known handball player, and entrepreneur has been nothing short of inspiring. Despite the challenges, she and her co-founder were able to turn Motherside Studio into a thriving business that continues to grow in scope and influence.
Jenny Kempf’s journey is a powerful example of how passion, dedication, and innovative thinking can turn a vision into reality. Through her work, she has not only changed the landscape of maternity care but has also demonstrated the potential for women to create businesses that support their personal lives while addressing an unmet need in the market.
Conclusion
Jenny Kempf-Groetzki’s career has taken her from textile engineering to the forefront of maternity care, where she has made a significant impact by founding Motherside Studio. Her journey reflects both her entrepreneurial spirit and her dedication to improving the lives of modern mothers. Through her business, she has filled a crucial gap in the market, providing essential services that offer holistic and elevated care for mothers in all stages of their journey.
From managing product development at adidas to co-founding a successful company that supports postpartum recovery and maternity wellness, Jenny has proven that with passion and persistence, it’s possible to pivot in one’s career and create a meaningful impact. Today, she continues to grow Motherside Studio, expanding her team and services to reach even more mothers who need support and guidance in their maternity journey.
