Michael Siebert: Leadership, Siemens Journey, and Legacy in Strategic Communications
When it comes to influential figures in European business communications, Michael Siebert has carved a remarkable legacy. With a career spanning over two decades at Siemens, his rise to the position of CEO & Chairman Supervisory Board Communications is a testament to his expertise in leadership, media relations, strategic marketing, and corporate communication. From shaping Siemens’ voice in international markets to guiding executive communications at the highest level, Siebert’s journey offers insights into modern business leadership, innovation, and the evolving role of communications in multinational corporations.
This article explores Michael Siebert’s professional journey, education, contributions at Siemens, and the broader significance of his work in shaping the company’s image and strategic direction.
Early Life and Educational Background
Academic Foundations
Michael Siebert’s strong academic grounding laid the foundation for his successful career in business and communications. He earned a Bachelor’s degree in Business Informatics at Otto-Friedrich-Universität Bamberg between 1993 and 1997. This interdisciplinary field provided him with a unique blend of technical expertise and business acumen, preparing him for the challenges of working in industries where technology and business intersect.
Following this, Siebert pursued a Master of Business Administration (MBA) at the Technische Hochschule Nürnberg Georg Simon Ohm (now TH Nürnberg) from 1997 to 2001. His MBA studies focused on business administration, strategy, and leadership, giving him the advanced knowledge necessary for executive roles.
Lifelong Learning and Growth
Education has remained central to Siebert’s career trajectory. By combining his technical grounding with managerial expertise, he positioned himself at the crossroads of communication, strategy, and technology—a balance that would prove crucial in his later leadership roles at Siemens.
Career Journey at Siemens
Michael Siebert’s career at Siemens spans nearly 25 years, reflecting both loyalty to the organisation and a steady climb through increasingly strategic positions.
Early Career: Marketing Manager
In 2000, Siebert began as a Marketing Manager, where he was instrumental in developing worldwide market models for industrial software solutions. He engaged in strategic planning, acquisition projects, and competitor analysis. His role also included working on international acquisitions, such as the purchase of the software company Indx in the USA.
This early exposure to global markets, acquisitions, and competitive intelligence helped Siebert understand the complexities of Siemens’ vast international operations.
Rising Through Strategic Marketing and Analyst Relations
Between 2002 and 2011, Siebert transitioned into Senior Director Strategic Marketing and later Head of Analyst Relations. In these roles, he managed worldwide communication with industry analysts, integrated opinion leader communication into Siemens’ marketing plans, and led cross-divisional projects.
He also became responsible for integrating communication strategies following acquisitions, ensuring consistent corporate messaging and market positioning. This period established Siebert as a trusted voice in Siemens’ communication network.
Leading Marketing and Communications in Electric Mobility
From 2010 to 2013, Siebert was Head of Marketing and Communications for the Business Unit “Inside Electric Car”. This role marked a defining moment in his career.
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He led Siemens’ re-entry into the automotive market as a supplier of components and systems for electric cars.
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He directed the company’s communication efforts at the Internationale Automobilausstellung (IAA) 2011, one of the world’s most prestigious automotive exhibitions.
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He coordinated international communication for Siemens’ partnerships, including a high-profile collaboration with Volvo.
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He oversaw Siemens’ market entry at the EVS25 in Shenzhen, China, signalling the company’s global ambitions in electric mobility.
This role placed Siebert at the forefront of Siemens’ response to one of the most disruptive technological revolutions of the century: the rise of electric vehicles.
Strategic Communications and Executive Leadership
From 2013 onwards, Siebert became increasingly involved in executive communications and strategic planning within Siemens.
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2013–2019: He held responsibilities in Strategic Communications & Finance, based in Erlangen.
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2020–2021: He led Executive Communications, shaping the messaging for Siemens’ top leadership.
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2021–2023: He focused on Media Relations & Executive Communications, strengthening Siemens’ external profile in global media.
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2022–2025: He advanced to Media, Executive and Thought Leadership Communications, bridging the gap between Siemens’ corporate strategy and its public presence.
These roles highlighted his growing influence in Siemens’ global communication strategies, particularly in aligning executive messaging with broader business objectives.
CEO & Chairman Supervisory Board Communications
In March 2025, after nearly 25 years at Siemens, Michael Siebert assumed the prestigious position of CEO & Chairman Supervisory Board Communications.
This role reflects not only his extensive experience but also Siemens’ trust in his ability to represent the company at the highest levels of leadership. As the head of supervisory communications, Siebert oversees executive and board-level messaging, ensuring Siemens continues to project strength, innovation, and responsibility on the global stage.
Contributions to Siemens
Strengthening Siemens’ Global Reputation
Throughout his career, Siebert has been instrumental in reinforcing Siemens’ global brand image. His expertise in communication has ensured consistency across international markets while adapting messaging to local cultural and industrial contexts.
Driving Innovation in Communication
Siebert has consistently integrated modern tools and strategies into Siemens’ communication framework. From early adoption of digital communication systems to sophisticated executive communications, he has positioned Siemens as a forward-thinking organisation.
Promoting Sustainability and Future Technologies
Through his leadership in electric mobility communications, Siebert played a pivotal role in aligning Siemens’ image with sustainable innovation. His efforts in promoting Siemens’ role in e-mobility highlight the company’s contribution to the global energy transition.
The Broader Role of Communication in Siemens
Communication as Strategic Leadership
In a multinational corporation like Siemens, communication is not simply about press releases. It is about aligning global teams, managing stakeholder expectations, shaping public opinion, and maintaining trust. Under Siebert’s leadership, Siemens has strengthened its position as a thought leader in technology and sustainability.
The Human Element
Siebert’s career demonstrates that effective communication is deeply human. From analyst relations to executive speeches, his focus has been on building trust and authenticity in Siemens’ messaging.
The Global Stage
As Siemens continues to expand its influence in industries like automation, digitalisation, and energy, communication remains central. Leaders like Siebert ensure that Siemens is not only technologically advanced but also culturally and strategically aligned with global markets.
Conclusion
The professional journey of Michael Siebert is a powerful example of leadership in communications within one of the world’s largest and most influential companies. From his academic foundations in business informatics and an MBA, to his rise through Siemens’ ranks, Siebert has consistently demonstrated vision, adaptability, and excellence.
As CEO & Chairman Supervisory Board Communications, Siebert now stands at the pinnacle of corporate communication, shaping Siemens’ dialogue with the world. His work underscores the importance of communication not just as a support function, but as a strategic pillar of corporate success.
Michael Siebert’s story is one of resilience, innovation, and leadership—a narrative that will inspire both future communication professionals and leaders across industries.
